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Privacy policy

Vedco Privacy Policy

Last updated: 31 May 2024

Vedco and its affiliates ("Vedco" or "we", "our", "us") respects the privacy of our consumers. This Privacy Policy ("Privacy Policy") explains the type of information we collect from individuals that visit our websites (each, a "Site") where this Privacy Policy is posted or otherwise connect with us offline such as via telephone ("Offline Services", and collectively with all Sites the "Services" or individually, a "Service"), and how we store, use, disclose and protect such information. This Privacy Policy also provides employment applicants with information about the categories of personal information that we collect from them, and the purposes for which applicants’ personal information is used. By using or accessing our Services, you agree to the collection, storage, use and disclosure of your information as described in this Privacy Policy.


  • We collect personal information from users of our Services that identifies you as an individual when it is voluntarily provided by you, such as your name and email address.

  • We automatically collect browsing information and other information from users of our Services that does not identify you as an individual, but may identify your device, such as information about your browsing activities and information about the devices you use to access the Services.

  • This information is collected to provide, manage, analyze and improve the features and functions available on or through the Services, for marketing purposes and for our internal business purposes.

  • We also collect personal information from individuals who wish to apply for a job at Vedco.

  • California residents have the right to request access to or the deletion of their personal information as set forth in the ACCESS TO YOUR INFORMATION section below.

  • Information about our data collection during the prior 12 months is further described below.


Categories of Personal Information

Sources of such Personal Information

Business Purpose for such Personal Information

Categories of Third Parties
with whom information is shared

Contact information and other information about you, your household and your pet(including your name, email address, physical address, shipping address, telephone number)

Collected from you directly through the Services, from our service providers and our marketing partners and social media services.

We use such information to process and fulfill your orders, deliver marketing messages to you, respond to your inquiries, improve our products and services, verify requests pursuant to this Privacy Policy and as otherwise described in "HOW WE USE YOUR INFORMATION" below.

We share such information with our service providers, with third parties such as social media platforms and as otherwise described in "WHAT INFORMATION WE DISCLOSE" below.

Internet or other electronic network activity information (including cookies and mobile device IDs, and related browsing information)

Collected from you directly when you use our Services, open our emails or interact with our digital content or ads on other websites, from our service providers, ad tech vendors and marketing agencies.

We use such information to remember your preferences on the Site, tailor and deliver online advertising, improve our products and services, measure the effectiveness of our advertising emails, conduct business research and analytics, for security purpose, and as otherwise described in "HOW WE USE YOUR INFORMATION" below.

We share such information with our service providers, marketing partners and as otherwise described in "WHAT INFORMATION WE DISCLOSE" below.

Commercial information (including products and services purchased, products and services you are considering purchasing that are placed in your virtual shopping cart, information about products that you have returned, and product reviews)

Collected from you directly and from our service providers and third party websites.

We use such information to process and fulfill your orders, send you offers, provide customer service, improve our products and services and as otherwise described in HOW WE USE YOUR INFORMATION below

We share such information with our service providers and as otherwise described in HOW WE USE YOUR INFORMATION below.

Location information (including precise geolocation)

General location collected from you directly and from your IP address; precise geolocation collected from your mobile device when you access the Sites and App

We use such information to, send you relevant offers and advertisements and as otherwise described in HOW WE USE YOUR INFORMATION below

We share such information with our service providers, marketing partners, and as otherwise described in HOW WE USE YOUR INFORMATION below.

Employment-related information (such as job history and other information you provide in a job application)

Collected directly from you if you apply for a job

We use such information to make hiring decisions and as otherwise described in "HOW WE USE YOUR INFORMATION" below

We share such information with our service providers and as otherwise described in "WHAT INFORMATION WE DISCLOSE" below



Information you give us. We collect and maintain information that you may provide to us through use of our Services, including your name, shipping address, billing address, credit card information, telephone number(s), email address(es) and purchase/return/exchange data. For example, when you set up your account and/or make online purchases, you will be asked to provide information necessary to facilitate the transaction such as contact and payment information; when you enter our contests, sweepstakes or other promotions, you may be asked for information necessary to fulfill the promotion; when you post comments or other content in publicly available forums on our Services (e.g., Product reviews, Q&A forum), anything you post will be available to us as well as visitors to our Services; when you post information about us on third party social media platforms (each, a "Social Media Service"), we may collect such information through an integration with the Social Media Service provider; when you contact our customer service representatives, we collect additional information you choose to provide our representatives. We may also collect any/all of the following information about your pet(s), including name, breed, gender, birthdate, size, weight, activity level, spay/neuter status, prescriptions, veterinary and pet health information, and photos.

Information automatically collected. We use technology to automatically collect other information about you when you visit our Services or view our advertisements. See Cookies and Interest Based Advertising, below. This information helps our online Services work correctly and supports our customer marketing and analytics efforts. This information includes, and is not limited to, device type, browser information, operating system information, device IP, device information, IP address, mobile device identifier, software version, phone model, phone operating system, carrier information, geo-location, the date, time, length of stay, referring website and specific pages accessed and other actions you take on our online Service.

Information collected from other sources. We receive information about you from other sources to help us correct or supplement our records, improve the quality of our Services to you and prevent or detect fraud. Such sources may include information collected from payment processors, veterinarians, and shipping carriers. We may use this information consistent with this Privacy Policy.

Information collected through Social Media Services. You may be able to access our Services through Social Media Services. If you log on to our Services through a Social Media Service, you give us permission to access, store and use any information that you permit the applicable Social Media Service to share with us in accordance with your privacy settings with the applicable Social Media Service. When using Social Media Services with our Services, the Social Media Service provider will be able to collect information from you. We may also place tags and other data collection mechanisms on our Services from Social Media Services through which they can collect information about the usage of our Services and their services across multiple devices (such as your smartphone and your computer) for use by both us and such Social Media Service. We are not responsible or liable for the privacy practices or content of the applicable Social Media Service. We encourage you to review, and if necessary, adjust, your privacy settings with the applicable Social Media Service before logging in to our online Services using the applicable Social Media Service. Information that we receive from Social Media Services is stored and used by us in accordance with this Privacy Policy.


We use, process and disclose your information we collect for our business purposes, including:

Fulfilling Orders and responding to your questions and requests. We use your information to provide you with transactional assistance such as fulfilling your order, obtaining veterinarian approvals and ensuring proper delivery of your products, as well as administering promotions such as sweepstakes and contests and responding to reviews, comments or other feedback you provide.

Communicating about your account. We may contact you to tell you about changes to this Privacy Policy, our Terms of Use or changes to our Services, products and programs. We may also tell you about issues with your orders or if there is a product recall.

Improving our products and services. We may use your information to make improvements to our Sites, products and services, including to personalize our service offerings to meet your needs, for back-up purposes and also to detect and prevent fraud.

Reviewing Site and App trends and customer interests. We may use your information to customize your experience with us. We may collect information about your activities on and interactions with various devices and link that information. Through such cross-device linking, we can provide you with a consistent experience across the devices you use. We may also combine information we get from you with information about you we have received from third parties or publicly available sources to assess trends and interests.

Improving marketing communications. We may send you communications about promotions or offers via regular mail, email, or other electronic channels, including ads on Social Media Services. We may use information, including information collected across different online services and collected from the various devices you may use, to deliver marketing communications based on your interests.

Promote our products or services. If you complete a product review or other feedback or provide any image of your pet(s), we may use your submission for commercial purposes to promote our products and services or send you personalized content including pet portraits, thank you notes and holiday cards.

Other uses We also may use your information with your consent, and as otherwise permitted or required by law including but not limited to maintaining pet health records and authorizations.


Vedco shares your information with third parties to conduct our business; when legally required; or with your consent; including:

Partners. We may share your information with our partners for business, operational, promotional, marketing or other purposes consistent with this Privacy Policy.

Service Providers. We may disclose the information collected about you to our third-party contractors and partners relating to their performing services or other activities in support of our Services and/or our businesses, or their completing or confirming on our behalf a transaction or series of transactions that you conduct with us. Examples include third parties which may fulfill orders, deliver packages, send postal mail and/or e-mail, analyze data, provide marketing research and assistance, process credit card payments and provide customer service. These contractors and partners are restricted from using information that identifies you (excluding any information that is aggregated or otherwise reasonably de-identified) in any way other than to provide services for us.

Other Third Parties. We may disclose the information collected about you to other third parties in connection with our marketing efforts to promote our Services.

Veterinary Care Providers. We may share your and/or your pet's information with veterinary care providers that you have designated and authorized to receive such information. This authorization may be provided or rescinded by sending an email to with the following information:

To Authorize:

  • Your name, email address and zip or postal code as they appear on your account profile

  • Your pet’s name

  • The veterinarian contact information including veterinarian’s name, practice name, email address and office phone number

  • The word AUTHORIZE in the subject line of your request

To Rescind:

  • Your name, email address and zip or postal code as they appear on your account profile

  • Your pet’s name

  • The word RESCIND in the subject line of your request


Business Transfer. We may disclose, transfer, or assign to our affiliates or to one or more third parties the information collected about you as part of a merger, acquisition or other sale or transfer of any of the assets or business of Vedco. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors' rights generally, we may transfer your data to a successor or to a third party that purchases our assets arising from such circumstances. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Policy.

Protection of Vedco and Others. We may disclose information about you to the government or to other third parties to comply with the law, applicable regulations, governmental and quasi-governmental requests, court orders, subpoenas, and other legal process. We may also disclose information to third parties if needed to (i) enforce any of the terms of use for our Services or any investigation of potential violations thereof, (ii) detect, prevent, or otherwise address fraud, security or technical issues, (iii) protect against harm to our Services and (iv) protect our rights, property or safety or the rights, property or safety of our users or others.


We collect the following categories of personal information from individuals who apply for a job at Vedco, for the purposes listed below:

  • Identifiers: First name, last name, nickname, postal address, telephone number, e-mail address, online profiles, and signature.
    - Purpose Of Use: To verify your identity; to communicate with you about your application for employment with Vedco; to perform a background check; to comply with legal requirements.

  • Employment-Related Information: Current and past employment history, membership in professional organizations, professional certifications, and work eligibility.
    - Purpose Of Use: To verify your employment history; to contact former employers to verify your employment history; to determine your qualifications for employment with us; to comply with legal requirements.

  • • Education Information: Academic history.
    - Purpose of Use: To evaluate your suitability for the position applied for.


The Services are not directed at children and we have no intention of collecting information from young people. If we become aware that information from a child under 13 has been collected without the consent of such child's parent or guardian, we will use all reasonable efforts to delete such information. We do not sell the personal information of minors under 16 without proper authorization as required by applicable law.


As a convenience to our visitors, our Services may contain links to several websites that we believe offer useful information. The policies and procedures we describe here do not apply to those websites. We suggest contacting those websites directly for information on their privacy policies. Vedco is not responsible for the privacy practices of third parties, regardless of whether they are linked or otherwise connected to our Services.


We and our service providers collect information about users over time and across different websites and devices using tracking tools including cookies, web beacons, device identifiers and other online information-gathering tools (collectively, "cookies"). While the cookies that we use may change from time to time, we use cookies for the same purposes, including:

  • To authenticate your account and store your password if you are a registered account holder.

  • To monitor performance of our Services.

  • To learn more about the way you interact with our content.

  • To personalize your experience on our Sites and Social Media Services.

  • To optimize and tailor our Sites.

  • To make product recommendations and provide you with advertising content on our Services and elsewhere in which we think you will be interested.

  • To measure the effectiveness of personalized advetisements.

  • To pursue analytics and research to help us improve our Services and product offerings.

  • To better understand our Site visitors and their respective interests, including by learning about online activities across devices.

Interest based advertising. We and our service providers use cookies to learn about what ads you see, what ads you click, and other actions you take on our Sites and other sites. This allows us to provide you with more useful and relevant ads on both Vedco-owned and operated sites and unaffiliated sites. Interest-based ads, also sometimes referred to as personalized or targeted ads, are displayed to you based on information from activities such as purchasing on our Sites, visiting sites that contain our content or ads, interacting with our tools or using our payment services. In providing interest-based ads, we follow the Self-Regulatory Principles for Online Behavioral Advertising developed by the Digital Advertising Alliance (DAA) (a coalition of marketing, online advertising, and consumer advocacy organizations). See "Advertising Preferences and Opt-out" below to opt-out of such advertising.

Third party advertising management partners may help us display tailored content to our customers' interests and serve interest-based advertising on our behalf. We do not provide any personal information to advertisers or to third party sites that display our interest-based ads. However, advertisers and other third-parties (including the ad networks, ad-serving companies, and other service providers they may use) may collect information through cookies about your browsing activity on our website to display interest-based ads. Also, some third-parties may provide us information about you (such as the sites where you have been shown ads or demographic information) from offline and online sources that we may use to provide you more relevant and useful advertising.

Advertisers or ad companies working on their behalf sometimes use technology to serve the ads that appear on our sites directly to your browser. They automatically receive your IP address when this happens. They may also use cookies to measure the effectiveness of their ads and to personalize ad content. We do not have access to or control over cookies or other features that advertisers and third- party sites may use, and the information practices of these advertisers and third-party websites are not covered by our Privacy Policy. Please contact them directly for more information about their privacy practices.


Cookies: The Help feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. If you set your browser to limit or remove cookies or otherwise block our use of cookies, some Site features may be unavailable or unable to function properly. Your device may not give you the ability to control cookies.

Email marketing opt-out: If you wish to opt-out of any marketing email communications you may contact our customer service representatives at the phone number or email address below, under Questions. You also may follow opt-out unsubscribe instructions included in our promotional e-mail. Please note that removal of user information from our database or "opting-out" will not stop marketing or advertising content that is generated for distribution or is otherwise queued for transmission to you prior to the time when we can implement your request. Following receipt of a request from you, we will take reasonable steps to delete your information. If you opt-out of marketing communications, you will continue to receive transactional communications, such as e-mail or text notifications about your order status, recall information and other administrative information. Your information will remain in our database but will be marked as inactive, so you do not receive marketing materials from us.

Interest-based advertising opt-out: You may opt-out of our targeted advertising and the targeted advertising of certain providers by visiting the DAA consumer opt-out page at Also, you can generally opt-out of receiving personalized ads from member of the Network Advertising Initiative (NAI) by visiting the NAI consumer opt-out page at!/. Opting out will not mean that you will no longer receive our ads, rather, it just means that those ads will not be targeted to you based upon data collected from you on our online Services.

Facebook opt-out: Facebook may provide you with the ability to opt-out of certain advertising practices. See However, we are unable to control Facebook's practices or disclosures. To opt-out of data collection by other Social Media Services, you should review that provider's privacy practices.

Mobile location settings: If you access our Services through a mobile device, we may also be able to identify the location of your mobile device. You may choose not to share your location details with us by adjusting your mobile device's location services settings. For instructions on changing the relevant settings, please contact your service provider or device manufacturer.

Do-Not-Track: Some browsers have a "do not track" feature that lets you tell websites that you do not want to have your online activities tracked. Our online Services do not support "do not track" preferences that may be available in your browser and are not capable of satisfying the preference you set.


We implement reasonable administrative, technical, and physical safeguards designed to protect the information we collect. However, no information system can be 100% secure, so we cannot guarantee the absolute security of your information.


We may retain your data for as long as we believe there is a business, legal or security reason for doing so, even if you are no longer an active customer.


You may correct or update information collected about you through our Services by contacting us at the email address noted at the end of this Privacy Policy below, or by editing your information and preferences on the "Your Account" and "Profile and Password" pages. Following receipt of a request from you, we will take reasonable steps to update or correct your information.


We provide you with choices regarding the personal information we collected of you. The rights listed below do not apply to California residents who apply for a job with Vedco:

Personal Information

  • Delete: For California residents, if you would like to request that we delete your personal information, please click on the following link and provide the requested information: Form to delete my personal information.

  • Categories & Information: – For California residents, if you would like to request a report that details the categories of personal information collected about you, the categories of sources from which the personal information is collected, the purpose for collecting and selling the personal information, the categories of third parties which whom we share the personal information and the specific pieces of personal information collected about you over the past 12 months, please click on the following link and provide the requested information: Form to receive access report.

  • Do Not Sell My Personal Information: We do not sell your personal information in the traditional sense. We share your information with our marketing partners to highlight to you relevant products and services from Vedco and sometimes to actually send you fewer marketing communications. California has defined this as a “sale”. For California residents, if you would like to request that we not sell your personal information to a third party, then you may opt out of such disclosures by clicking on the following link and providing the requested information: Form to stop sale of personal information.

  • Emails If you prefer not to receive marketing information from this Service, follow the instructions above.

  • Cookies You may delete or block cookies and other technologies by following the instructions above.

We have various procedures to verify that you are authorized to make the requests above, such as identifying past purchases on the Site. You can designate an authorized agent to make these requests by informing us, though we will need to verify the authority of such agent pursuant to our reasonable procedures.

We may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. For example, we may retain personal information as permitted by law, such as for tax or other record keeping purposes and to process transactions and facilitate customer requests. We do not discriminate against you for exercising any of your rights above, though we are not able to provide some services to you without such information.

For Authorized Agents making a request on a consumer’s behalf, download a verification form  here to complete and submit with the above request. An Authorized Agent’s request will be denied without this form properly submitted.


We reserve the right, at our discretion, to modify our privacy practices and update and make changes to this Privacy Policy at any time. If we make any changes, we will change the Last updated date above and post the new Privacy Policy here: You should consult this Privacy Policy regularly for any changes.


By choosing to visit our Services, you agree that any dispute over privacy or the terms contained in this Privacy Policy will be governed by the law of the State of Colorado, without reference to the choice of law or conflicts of law principles thereof, and will be subject to the dispute resolution clause contained in the terms of use applicable to the Services. You also agree to abide by any limitation on damages contained in the terms of use of our Services.


If there are any questions regarding this Privacy Policy, you may contact us using the information below.



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